Faith and Values Are for Reel
Study: American Moviegoers Prefer Movies with Christian, Biblical Values
Date: January 26, 2018
Hollywood, Calif. – A study of the major movies released last year in the United States shows American moviegoers prefer movies with very strong Christian, redemptive, moral content and values reflecting biblical principles or Judeo-Christian ethics, Dr. Ted Baehr, founder and publisher of Movieguide®: The Family Guide to Movies and Entertainment revealed today.
American moviegoers preferred movies with such content by nearly a 6-to-1 margin, $61.29 million to $10.49 million on average or per movie, Baehr revealed:
| Content Elements | Avg. B.O. |
| Very strong Christian, redemptive, moral, biblical content | $61.29 million |
| Very strong Non-Christian, immoral or unbiblical content | $10.49 million |
Movieguide® analyzed the major movies released by Hollywood, including all movies making more than $750,000 at the box office in the United States and Canada.
Author of “The Culture-Wise Family” and “How To Succeed in Hollywood (Without Losing Your Soul),” Dr. Baehr is chairman of the Christian Film & Television Commission® (CFTVC) and its family guide to movies and entertainment, Movieguide® (www.movieguide.org).
Now in their 33rd year, CFTVC and Movieguide® are the largest, longest-running international, non-profit ministry dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”
For more information about Movieguide® or CFTVC, visit www.movieguide.org or call (805) 383-2000.
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