By Mallory Mattingly
Amazon Prime Video plans to enhance NBA fans’ experience on the streamer with a slew of new features for NBA ON PRIME.
“Since Day 1, we’ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,” Jay Marine, Head of Prime Video U.S., Global Sports & Advertising, said in a press release. “As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video’s comprehensive NBA offerings. As we’ve demonstrated through our coverage of THURSDAY NIGHT FOOTBALL and NASCAR, our innovation teams are continuously raising the bar and exploring what is possible within our produced coverage and add-on subscriptions.”
Additionally, “The innovations will advance the NBA ON PRIME’s robust slate of exclusive regular and post-season NBA coverage, as well as Prime Video’s comprehensive NBA content available through add-on subscriptions, which include NBA League Pass and FanDuel Sports Network RSNs,” the press release said.
‼️@SportsonPrime unveils new suite of interactive features for @NBAonPrime streaming to enhance the fan experience:
– Personalized opt-in bet tracking with @FanDuel
– AI-powered highlights
– Fully customized multi-viewRelated: Amazon Teams Up With NBA for 2025 Black Friday Line-Up
– Live stats
– Shop the Game🔗: https://t.co/8V4ljWWtuL pic.twitter.com/TiDXUSwZly
— PrimeVideoSportsPR (@PrimeSportsPR) September 30, 2025
Prime Video takes inspiration from its THURSDAY NIGHT FOOTBALL coverage to improve their NBA content.
“We still recognize that the majority of fans want to turn on the TV, sit back and just watch the game,” said Kevin Couch, Sr. Manager, Product, Prime Video. “All of a lot of the optional features and interactivity can fade to the side and customers may not want those things. But that was how we started with TNF, and we took that same mentality to NBA. But then also we were thinking about, ‘OK, for those fans I want to go deeper and want to engage, how do we bring some of those experiences in and make it easier for them?’”
A list of the enhancements includes:
- Personalized bet tracking and odds view with FanDuel: “The personalized bet tracking feature presents a dynamic, real-time integration of betting information during live game action.”
- Fully-customizable multiview: “Fans can further create their ideal viewing setup by selecting their primary game for the larger window while keeping tabs on other NBA matchups in smaller windows, ensuring they never miss a critical moment of action.”
- Key moments: “Utilizing Prime’s proprietary AI models, Key Moments instantly curates only plays that matter, whether it’s a posterizing dunk or a pivotal three-pointer to cap a 10-0 run.”
- Rapid recap: This feature “employs AI to compile the most impactful basketball moments for the viewer, and seamlessly transitions them into live action once the recap concludes.”
- Stats: “Provides fans with an easy, intuitive way to check player and team stats throughout the game.”
- Shop the game: “Viewers can access this shopping experience in two convenient ways: by searching ‘shop the game’ in the Amazon Shopping app, or by using their remote’s ‘up’ button while watching NBA on Prime games to reveal an interactive Shop tab that sends instant notifications to their mobile device.”
- Native high Dynamic Range (HDR) productions with proprietary ultra-low latency tech: “All NBA on Prime broadcasts are produced in native 1080p High Dynamic Range (HDR) video and 5.1 surround sound, delivering a next-level viewing experience for fans with vivid pictures and pitch-perfect audio.”
These updates kick off the NBA’s 11-year global media rights partnership with Prime Video. Coverage begins Oct. 24 with match-up between the Boston Celtics at New York Knicks at 7:30 p.m. ET followed by Minnesota Timberwolves at Los Angeles Lakers at 10:00 p.m. ET.
Read Next: NBA’s Deals with Amazon, ESPN, NBC Leave WBD’s Future Uncertain
Questions or comments? Please write to us here.
– Content: +2Share:
– Content: +1