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Amazon, Nielsen Partner to Track Platform’s NFL Event Views

Photo from Kansas City Chiefs Instagram

Amazon, Nielsen Partner to Track Platform’s NFL Event Views

By Movieguide® Contributor

Amazon and Nielsen plan to create their own technology to tabulate views for Prime Video’s NFL THURSDAY NIGHT FOOTBALL, as other networks claim this is an unfair change.

Nielsen calculates how many views a given program receives. However, the company has incorrectly measured views in the past, as Variety reported about Fox’s 2022 Super Bowl numbers.

Amazon and Nielsen’s new scheme comes after “the two sides clashed over two different accountings of streams of last season’s THURSDAY NIGHT FOOTBALL,” Variety reported.

“Nielsen’s tabulation, long based primarily on the reactions it gleans from viewer panels, discovered an audience that was 18% smaller than the one Amazon found using its understanding of how many devices were streaming its Thursday night feed. The two have worked together to reconcile their work,” Variety added.

While the new agreement benefits Amazon, other networks believe it sets an unfair precedent.

“A fair and accurate audience measurement across all platforms, as you know, is absolutely vital to our industry,” CBS Sports Chairman Sean McManus said. “Anything that is not impartial and unbiased is unacceptable to us. I must say that we think it’s extremely odd and unfortunate that different rules are suddenly applying to one platform. I’ll leave it at that statement.”

A trade group that represents U.S. TV networks sent a letter to Nielsen requiring that it discontinue its work with Amazon, Variety reported.

“We see Nielsen’s articulated NFL plans for Amazon…as Nielsen clearly forcing changes into a highly valued, highly visible, ultra-competitive multi-billion-dollar sports content arena,” VAB CEO Sean Cunningham wrote.

These “changes…will greatly benefit one Nielsen client (Amazon) while negatively impacting multiple Nielsen clients (all remainder NFL programmers, distributors & ad sellers,” Cunningham continued.

Nielsen responded, “While Amazon is the first integration partner, we have been in active discussions with many of our clients for years about incorporating their first party data for more accurate measurement of audiences across all live program types.”

“We look forward to bringing more such integrations into our measurement in the near future. We have been engaging clients, including VAB members, on the concept of integrating first party data for live streaming since as early as 2021,” it concluded.

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4000+ Faith Based Articles and Movie Reviews – Will you Support Us?

Our small team works tirelessly to provide resources to protect families from harmful media, reviewing 415 movies/shows and writing 3,626 uplifting articles this year. We believe that the gospel can transform entertainment. That’s why we emphasize positive and faith-filled articles and entertainment news, and release hundreds of Christian movie reviews to the public, for free. No paywalls, just trusted, biblically sound content to bless you and your family. Online, Movieguide is the closest thing to a biblical entertainment expert at your fingertips. As a reader-funded operation, we welcome any and all contributions – so if you can, please give something. It won’t take more than 52 seconds (we timed it for you). Thank you.