By India McCarty
In an effort to keep existing customers — and hopefully draw in new ones — DirecTV has added several new specialty channels.
“The company recently added DAZN Ringside, a combat sports channel, to MyFree DIRECTV,” TheStreet reported, explaining that the channel focuses on boxing.
The outset continued, “Over the past few months, DirecTV has also enhanced its Regional Sports Network (RSN) offerings, which broadcast coverage of local college and professional sports teams such as MLB, NBA, and NHL.”
It looks like DirecTV is betting big on sports to help them boost subscriber numbers. DirecTV recently came to an agreement with NBC for a “comprehensive multi-platform content offering for NBCU’s coverage of the Milan Cortina 2026 Olympic Winter Games,” per a January press release.
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“DIRECTV customers will have access to NBCU’s extensive coverage of Olympic programming, including live competition sessions (to begin with preliminary team competitions on Peacock and USA Network as soon as Feb. 4-5), on-demand content, and more hours of Olympic programming on the NBC broadcast network than any previous Winter Games,” the statement continued.
The company is making many moves to try and stem the flow of leaving customers. A 2025 Pew Research Center survey found that 83% of Americans watch TV through streaming, compared to just 36% who subscribe to cable or satellite TV.
“28% of Americans both subscribe to cable or satellite TV and watch streaming services,” Pew continued. “Another 55% watch streaming but do not also have a cable or satellite subscription.”
Josh Kobert, a data journalist at All About Cookies, wrote about the results of the survey, explaining, “Rising cable costs and the thousands of options for shows and movies on various streaming services have been key factors in the popularity of cord-cutting.”
“As long as streaming subscriptions are more affordable than cable for the average household, it makes sense to move away from cable,” he added.
DirecTV isn’t the only company scrambling to figure out how to market to the “cordless community.”
At 2025’s annual Upfront Week, Fox Corp. CEO Lachlan Murdoch said, “We’re targeting the service entirely to the cordless community, the cordless market out there. It would be a failure of us if we attract more connected subscribers or we do not want to lose a traditional cable subscriber to Fox One.”
Only time will tell if DirecTV’s efforts to keep subscribers interested will pay off.
Read Next: How DirecTV Fights the Streaming War as Cable Cutting Continues
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