Netflix Adds Publisher Videos From Major Brands

Published: July 9, 2026

By Movieguide® Staff

Netflix will add short-form and mid-length videos from several major digital publishers next month, widening its push beyond scripted shows, unscripted series and live events.

“Members don’t just want to watch a show or movie and move on — they want to keep exploring the stories and personalities they love long after the final credits roll,” said John Derderian, Netflix’s vice president of animation series and kids and family TV.

Variety reported that Netflix struck licensing deals with Variety and other Penske Media PMX brands, along with BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc. and Tastemade. The publisher videos will begin appearing on Netflix on Aug. 3 for subscribers in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand.

The deal gives Netflix a new lane of quick-view programming built around celebrity interviews, lifestyle tips, travel, food, home, fashion and pop culture. Variety said the lineup will include its “Know Their Lines?” series, which asks actors, musicians and other entertainers to identify dialogue or lyrics from earlier work.

Netflix described the project as a way to offer “new ways to discover travel inspiration, cooking ideas, fashion trends, celebrity profiles, home and gardening tips, viral conversations and more.” Other PMX brands named in the deal include Billboard, Eater, Indiewire, Rolling Stone and The Hollywood Reporter.

The pact also shows how streaming services continue to blur the line between traditional television, social video and publisher-driven entertainment. Netflix has spent the past several years testing new audience habits through video games, live specials, sports-adjacent programming and companion content that keeps viewers inside its platform longer.

For families, the move matters because it adds more casual viewing to a service already packed with choices. Short videos can be useful and fun, but they also make it easier for viewers to drift from one clip to the next without much thought about what they are watching.

Movieguide® has often encouraged parents to treat streaming platforms as active spaces for discernment, not neutral background noise. Netflix’s latest content push gives families another reason to use profiles, parental controls and clear household habits before the endless scroll reaches the living room.

The publisher strategy also gives Netflix a cheaper, flexible way to test what viewers want when they are not ready to start a full series. A two-minute interview clip or quick recipe can fill the gaps between longer titles, especially on mobile devices where families already face constant competition for attention.

That does not make the content harmful by default. It does mean parents should know when a streaming service changes from a library of selected titles into something closer to a social feed with professional polish.

The announcement also gives entertainment brands a fresh way to reach viewers who may not visit publisher websites or social feeds on their own. For Netflix, the value comes from keeping fandom alive between full-length shows and movies.

Derderian said the publisher partnerships help Netflix “deepen fandom and create more ways for members to carry those stories with them throughout their day.” That may make business sense for Netflix, but it also reminds families that every platform wants more time, more attention and more loyalty from the people sitting in front of the screen.

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