Disney Television Studios Undergo Major Rebrand
By Allyson Vannatta, Senior Writer
Disney Television Studios rebranded three of their major studios: 20th Century Fox, Fox 21 TV Studios and ABC Studios/ABC Signature.
Effective immediately, 20th Century Fox is now 20th Television, while Fox 21 TV Studios will revive the name Touchstone Television that was retired by Disney in 2007.
ABC Studios/ABC Signature is now just ABC Signature.
Disney TV Studios president Craig Hunegs said,
“Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honoring their rich histories and the creative power of the Walt Disney Co. Dana [Walden] and I could not be more pleased with the first year of our three studios together as part of Disney Television Studios and we believe that with our powerhouse talent roster and exceptional studio teams, the best is yet to come.”
According to Deadline, the rebrand comes a year and a half after Disney’s $71.3 billion purchase of 21st Century Fox assets.
Earlier this year, Disney dropped the name “Fox” from the movie companies 20th Century Fox Studios and Fox Searchlight Pictures to become just 20th Century Studios and Searchlight Pictures.
Jonnie Davis is the president of ABC Signature while Bert Salke leads Touchstone Television and Carolyn Cassidy presides over 20th Television.
This comes on the heels of a major gamble The Walt Disney Company is about to take with its streaming service, Disney+.
Movieguide® previously reported that Disney’s live-action MULAN (2020) will skip theaters and head straight to the streamer for “premiere access” on Labor Day weekend.
The movie will cost $29.99, on top of the regular subscription fee.
Check back closer to the release date for Movieguide®’s review of the movie.
All of the changes from Disney should put parents on alert.
In the past, Disney was known for creating family-friendly content. But, recently, some of the company’s content requires more discernment for parents. For example, Disney+’s ZENIMATION introduces new age elements to children without them even knowing. Furthermore, Disney+’s BLACK IS KING was widely promoted across the screening service, despite containing several cautions that are not appropriate for children or adults.
Movieguide® is hopeful that this rebrand will help the company solidify a focus for wholesome entertainment that the whole family can enjoy.