Moviegoers Respond to Movieguide®’s Call – ‘Brüno’ Movie Flops!

Date: August 6, 2009

Apparently, moviegoers have responded to Movieguide®’s call to avoid the “pornographic” movie “Brüno,” Dr. Ted Baehr, publisher of Movieguide®, announced today.

“The R-rated movie dropped 72.8% at the box-office its second weekend,” Dr. Baehr noted. “This means that moviegoers across the country heard our call to avoid this movie, which should have been X-rated in the first place.”

With the hype and anticipation, BRUNO opened to a $30,619,130 take at the box office, but even by Sunday of the opening weekend, it showed signs of an extreme drop. Its second weekend, the movie brought in only $8,318,385, and has made less than $60 million in the U.S. and Canada as of Aug. 4.

Movieguide® launched a campaign for local communities to be given the opportunity to screen the movie before allowing it into their neighborhood theaters.

“The MPPA, the people who give the ratings to movies, is clearly off base in calling this movie an ‘R’ when the content is clearly obscene,” Dr. Baehr said.

He explained that the MPAA is actually an organization that is owned by the six major studios and was created as an advocate for their business. “If anyone thinks that the MPAA is a watchdog group or some kind of third party organization looking out for moviegoers and their children, they are sadly mistaken.”

Movieguide® fills the need to know a movie’s content before screening by providing free reviews of all current releases on their web site, movieguide.org.

Dr. Baehr summarizes, “This is all good news in that the public sent the message to Universal that this is not the kind of movie they want to watch. However, it’s regrettable that because of the R rating, many went to see it that would have not if they had been warned of its extreme content.”

Among the “pornographic” content in the movie, according to Movieguide® and Dr. Baehr, are “extremely graphic” sex scenes, including depicted intercourse, depicted homosexual sodomy, a depicted orgy, and depicted oral sex (including an anal reference); explicit shots, including extensive close-ups, of full male and female nudity; and, “obscene” language about sex acts.

Dr. Baehr is chairman of the Christian Film & Television Commission® (CFTVC) ministry which publishes Movieguide® (www.movieguide.org), CFTVC’s family guide to movies and entertainment. CFTVC and Movieguide® are an international non-profit ministry dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”

For more information, visit www.movieguide.org or call 1-888-248-6689.