TikTok to Make Global Layoffs in Operations, Marketing Teams

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TikTok to Make Global Layoffs in Operations, Marketing Teams

By Movieguide® Contributor

TikTok is planning to make a huge number of layoffs in its operations and marketing teams.

Per CNN, “The global layoffs are expected to hit teams that handle user support and communications, as well as content and marketing. TikTok’s current global user operations team will be dismantled as part of the move, and remaining employees will be distributed among the company’s trust and safety, marketing, content and product teams.”

There is no specified amount of the total number of layoffs, “but the employees said the layoff will affect a large percentage of the roughly 1,000 people working,” The Information first reported.

This comes as a shock because at the start of 2024, TikTok “already cut dozens of employees at the start of the year, but is understood to ‘rarely’ carry out large-scale layoffs that have become more common at other tech companies,” per the Daily Mail.

However, “The cuts come as tech companies have shed their workforce this year to reduce their costs and, in some cases, prepare to hire more people skilled in emerging artificial intelligence tech,” the LA Times wrote.

The news of the downsize was announced less than a month after President Joe Biden signed a law that could potentially ban TikTok in the United States.

Movieguide® reported:

On Wednesday, President Joe Biden signed a $95 billion national security package that included a plan to ban TikTok in the United States.

However, the ban wouldn’t go into effect until after the 2024 Presidential election in November.

“TikTok, which boasts 170 million American users, will remain a force throughout the campaign, providing a platform for candidates to reach predominantly younger voters. An earlier version of the bill could have banned the popular video-sharing app prior to the election, but recent changes mean lawmakers and Biden may not face such an immediate voter backlash,” NBC News reported.

However, an employee, whose name was kept confidential, told CNN that the layoffs are not related to the prospective ban.

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