Disney’s Recent Earnings Report Proves that Families Must Vote With Their Entertainment Dollars
By Movieguide® Staff
Despite the calls for boycotts over The Walt Disney Co’s recent push for including immoral content in their programs, the company reported an increase in revenue for the third quarter.
“Boycotts seldom work,” said Movieguide® Founder and Publisher Dr. Ted Baehr. “Instead, Christians can make much more of an impact by showing studios that we are the largest audience in the country, and if they appeal to our values, we will show up en masse.
“As Christians, we want to watch entertainment that focuses on the Good, the True, the Pure, and the Lovely,” the media expert continued. “Disney has unfortunately shifted away from including many of these values in their programs. Because many people do not stand for the Truth, Hollywood thinks that we huff and puff, but have no clout. If the 125 million church goers actually stood for their values, woke Walt Disney Company would have to change in a second.”
Movieguide® has long advocated for change in the industry by showing studios that if they include positive, uplifting, inspirational content in their movies, they will increase their box office revenue.
Disney’s third quarter earnings are not from the box office, where they have had many flops this summer such as LIGHTYEAR, but instead stem from park revenue where they increased ticket and food prices and eased many protocols established during the COVID-19 pandemic.
Movieguide®’s Annual Report to the Entertainment Industry previously highlighted many family-oriented movies from Walt Disney Co., showing them that movies like the TOY STORY franchise scored massive box office success with strong biblical content and themes.
Baehr has personally met with Disney executives to show them the report and explain the importance of including faith-inspired principles in their movies.
Families who want Disney to stop pushing immoral agendas should vote with their entertainment dollars for movies and television shows that honor the Lord and are not contrary to His Word.
