80 FOR BRADY Draws Larger Audience Than KNOCK AT THE CABIN With Cheaper Ticket Prices
By Movieguide® Staff
While M. Night Shyamalan’s latest thriller, KNOCK AT THE CABIN, earned the No. 1 spot at the weekend box office, the comedy 80 FOR BRADY had more admissions at low ticket prices.
Paramount’s 80 FOR BRADY sold tickets at an average price of $9.79 according to data from box office stat corp EntTelligence.
“The success of the exhibition has always been predicated on more people in seats,” Chris Aronson, Paramount’s domestic distribution chief, told Deadline. “What 80 for Brady proves is that when you give the audience what they want, they will respond.”
A portion of Movieguide®’s review of 80 FOR BRADY reads:
Inspired by a true story, and starring Jane Fonda and Sally Field, 80 FOR BRADY has some surprising, funny twists and heartwarming moments. The friendship between the ladies and Brady’s refusal to give up have seen them through some tough times, including a cancer diagnosis and the death of one lady’s beloved husband. These positive themes in 80 FOR BRADY are marred by light innuendoes and pagan superstition, an “f” word, a scene about ingesting some marijuana candy, and too many profanities, at least 31. So, MOVIEGUIDE® advises extreme caution for 80 FOR BRADY.
The comedy contained less immoral content than KNOCK AT THE CABIN. Movieguide®’s review reads:
KNOCK AT THE CABIN provides no biblical context for its fictional “Apocalypse.” In fact, the Greek word Apokaloopsis simply means a revelation, disclosure or instruction of truth, especially a hidden truth, not a global disaster. Also, though sacrifice solves the movie’s plot problem, the sacrifice involves brutal murder and suicide, with no references to Jesus. The movie also has many obscenities, including about 20 “f” words, plus two Jesus profanities. Finally, KNOCK AT THE CABIN sends some abhorrent, annoying politically correct, pro-homosexual messages.
DEADLINE reported: “Better news for the motion picture industry? The fifth weekend of February for all films grossed $81M. That’s +103% ahead of the same frame in 2019 ($73.4M), even with 2020 ($80.7M) and +36% from last year ($59.7M).”
That trend will continue upward with moral, uplifting, and inspiring movies that promote the majority of the audience’s faith and values.
A recent example is Dreamworks’ PUSS IN BOOTS: THE LAST WISH, which has earned $368M worldwide.
Movieguide® previously reported:
After one month in theaters, the Movieguide® Award-nominated adventure PUSS IN BOOTS: THE LAST WISH clawed its way to the No. 2 spot at the box office, earning $11.5M over the Jan. 20 weekend.
The Dreamworks sequel to 2011’s PUSS IN BOOTS continues to outperform recent adult releases like MISSING (released Jan. 20, 2023) and M3GAN (released Jan. 6, 2023).
Although analysts of the 2022 box office assumed that family-friendly movies no longer attract large audiences, PUSS IN BOOTS: THE LAST WISH proves, once again, that content matters to families.
In 2022, Disney released movies like LIGHTYEAR and STRANG WORLD, which many expected would become tentpoles in animation for 2022.
However, audiences’ wallets told a different story.
The 2022 box office numbers show that audiences haven’t lost their appetite for animated, family-friendly movies. On the contrary, major studios like Walt Disney aren’t paying attention to what they are serving audiences.
Studios should return to moral, uplifting, and family-friendly content if they want to make a splash at the box office like PUSS IN BOOTS: THE LAST WISH.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
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