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Disney’s Pro-Family Attitude Yields Dividends

The Walt Disney Company posted a 22% increase in net earnings during its second fiscal quarter ending March 29 this year.
We can’t help but notice that this increase follows the company’s recent decisions not only to combine with the team at the family movie oriented Pixar (TOY STORY, FINDING NEMO, THE INCREDIBLES, CARS, RATATOUILLE, and the upcoming WALL-E), but also to remove all foul language, sex scenes and graphic violence from all its movies under the Disney label. Then there’s Disney’s family-friendly programming for both children and teenagers on its cable channel.
This turn of events matches what MOVIEGUIDE® predicted would happen months ago.
Economists at the Wall Street Journal also attributed the company’s recent success to its family-friendly prices at the hotels at its theme parks. Those prices are also attracting many visitors from overseas.
It looks like Disney continues to be the top name in family entertainment.
We hope the rest of Hollywood is noticing. Cleaning the world’s movie and television screens obviously pays dividends here on Earth as well as building up treasure in Heaven (Jesus in Matthew 6:19-24).

Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.