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Hallmark CEO Boasts ‘Seismic’ Shift in Number of LGBT Characters

©2021 Crown Media United States LLC/Photographer: Mark Cassar

Hallmark CEO Boasts ‘Seismic’ Shift in Number of LGBT Characters

By Movieguide® Staff

The Hallmark Channel’s parent company, Crown Media Family Networks, recently paraded their recent “seismic” shift to prominently feature LGBT characters on the network’s original programming. Meanwhile, the move has completely alienated the millions of Christian viewers who previously supported the network.

President and CEO of Crown Media Family Networks, Wonya Lucas, was proud to announce the increased representation and inclusion effort.

“I’m proud of the progress this team is making to expand diversity in our programming and it is nothing short of seismic,” told Deadline in a virtual Q&A.

Michelle Vicary, executive vice president of programming for Crown Media Family Networks, also discussed the network’s upcoming movie MIX IT UP IN THE MEDITERRANEAN, which features their “first gay lead.”

Pressure for LGBTQ content came after their 40 original holiday-themed movies of 2019 featured no LGBTQ characters. Now, Vicary revealed that the company was actively “looking at pitches for LGBTQ movies.”

The company also came under fire after the conservative group One Million Moms expressed their concern over a Zola Jewelry ad that featured two lesbians kissing. While Hallmark Channel removed the ad initially, pressure from LGBTQ advocacy groups resulted in Hallmark reinstating the ad.

Last summer, Hallmark stated: “Diversity and inclusion is a top priority for us and we look forward to making more programming announcements in the coming months, with projects featuring LGBTQ storylines, characters, and actors.”

This is further disappointment from the network which used to broadcast wholesome family content for everyone to enjoy.

Hallmark chose to cater to a small but vocal group and isolated millions of their Christian viewers in the process.

Prominent theologian Albert Mohler Jr. warned that the once family-friendly content now threatens to push a “moral revolution.”

“In a fallen world, with a spirit of rebellion and revolution against a biblical worldview and a biblical morality, the fact is that the rom-com is now being used as an engine for this moral revolution to turn the world upside down,” Mohler said, referring to THE CHRISTMAS HOUSE, which features a same-sex couple. “If it doesn’t end right according to the dictates of the LGBTQ revolution, then these days the movie’s not going to get made.”

Meanwhile, UPtv has made plenty of wholesome romantic movies for families to enjoy together.

Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


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