TikTokers Are Taking Over 2024-25 NFL Kickoff
By Movieguide® Contributor
NBC is making a conscious effort to bring football to a younger generation, and what better way to do that than through TikTok?
“A cadre of TikTok influencers will join NBC Sports on a massive three-day trek that takes them from Kansas City to Sao Paulo to Detroit, all in the name of boosting professional football to people who might not ordinarily think of traditional NBC-backed media as the place to see it,” Variety reported.
The influencers include Allison Kuch, Jack “Chef Cuso” Mancuso, Erika Priscilla, JoJo Sim, Austin Sprinz, Pierson Wodzynski, and Nate Wyatt.
The outlet continued, “With an extraordinary lineup of three NFL games in four days scheduled for later this week — part of the kickoff for the NFL’s 2024-2025 season — NBC will take seven social-media influencers across more than 10,000 miles so they can create content tied to three specific matches.”
NBC is calling it a “Transcontinental Tailgate” and promises that influencers will get “special access to stadiums, teams, mascots, cheerleaders, and celebrity superfans, allowing creators to capture and post about every moment of the experience.”
“We want to reach GenZ and millennials, and we also want to bring in women as well, ” Lyndsay Signor, senior vice president of consumer engagement for NBC Sports, explained. “With all of the creators, we have a really diverse group,” and even if audiences aren’t die-hard NFL fans, she says, “this gives them an opportunity to really get a little bit of a taste of what we can offer at NBC.”
Kuch is among the influencers joining NBC Sports, and she’s the perfect fit as she’s married to Las Vegas Raiders defensive end Isaac Christopher Rochell.
She also hosts the “Sunday Sports Club Podcast,” which debuted for Season 2 on Aug. 25.
“I’m partnering up with Dear Media to bring you guys Season 2 of Sunday Sports Club,” she wrote on Instagram. “If you know nothing about sports or you want to know more about sports, you’ve came to the right place!
“Tune in every Sunday for a deeper dive into sports and Thursdays we’ll huddle up for juicy up to date sports news,” she continued. Watch and Listen wherever you get your podcasts & remember – sports aren’t just for the boys anymore!”
Movieguide® previously reported on Kuch:
TikToker Allison Kuch explained why she keeps her four-month-old daughter, Scottie, off of social media despite being very open about the rest of her life.
“Because of the opinions of people on social media, keeping our daughter more private was a very easy decision,” Kuch told E! News. “I think parenting is one of the most controversial things, whether they’re sleeping in a bassinet or in their room or formula-fed or breastfed. There’s such an opinion on everything.”
“And we both want to keep our daughter safe from, not only the judgment of other people, but also the weird people in the world,” she continued, adding, “The little parts I do show of motherhood, people are like, ‘Did you do that? Did you do this?’ And I’m like, ‘Ok, maybe I shouldn’t share that much.’”
She didn’t want to overshare her pregnancy either, saying, “I’m definitely going to keep a lot private, especially regarding my child,” shortly after announcing she was expecting.
