Chip And Joanna Gaines’ Magnolia Network Moves To HBO After Warner Bros., Discovery Merge
By Movieguide® Staff
Chip and Joanna Gaines recently confirmed that their Magnolia Network would move to HBO after Discovery acquires WarnerMedia.
“The general rationale behind the decision seems to be a mix of Chip and Joanna’s star power and the elevated nature of Magnolia’s original content,” a source told Variety.
According to Variety, the change will result in the new launch of Warner Bros. Discovery.
Allison Page, president of Magnolia, which is a joint venture between the Gaineses and Discovery, Inc., will report directly to HBO and HBO Max chief Casey Bloys. Bloys is one of the few top WarnerMedia execs still standing following this week’s mass exodus ahead of the Discovery-WarnerMedia merger’s close, which was capped off by Warner Bros. Discovery CEO David Zaslav revealing his new leadership team.
The fact that Bloys will be heading up the lifestyle brand from the “Fixer Upper” stars is notable, given that Magnolia Network is so deeply tied to Discovery. It has a linear channel under the Discovery lineup and its streaming app exists inside the Discovery Plus platform.
The news also confirms previous plans to join Discovery Plus and HBO Max streaming services into one platform.
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