Allison Page, president of Magnolia, which is a joint venture between the Gaineses and Discovery, Inc., will report directly to HBO and HBO Max chief Casey Bloys. Bloys is one of the few top WarnerMedia execs still standing following this week’s mass exodus ahead of the Discovery-WarnerMedia merger’s close, which was capped off by Warner Bros. Discovery CEO David Zaslav revealing his new leadership team.
The fact that Bloys will be heading up the lifestyle brand from the “Fixer Upper” stars is notable, given that Magnolia Network is so deeply tied to Discovery. It has a linear channel under the Discovery lineup and its streaming app exists inside the Discovery Plus platform.
The news also confirms previous plans to join Discovery Plus and HBO Max streaming services into one platform.
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