AMC CEO Adam Aron Talks the Future of AMC Theaters
By Movieguide® Contributor
AMC’s chief executive, Adam Aron, is confident about the future of the company.
AMC has made a strong return since the theater industry took a huge profit loss during the government-mandated lockdowns in 2020. At one point the company’s finances were so dire, it was projected they would run out of assets in Q1 of 2021. Now, however, the future of the company is looking bright.
Last year, AMC released 70 movies and has plans to screen around 110 movies this year. Additionally, the box office has rebounded and AMC will generate further revenue by screening Apple and Amazon movies in their theaters.
“I believe we’re on a ramp. And I’m certain that ’23 will be bigger than ’22,” Aron said. “I’m expecting the ’24 is going to be bigger than ’23. And I’ve already said publicly, I think that in 2024-2025 the pandemic will be an ancient memory… [Covid was] a five-year detour for this industry. And we just completed our third year.”
The icing on the cake will come from the result of an ongoing lawsuit that would allow AMC to sell a larger share of AMC’s common stock, generating cash as the company requires. If the plan is approved, it will allow AMC to generate up to 408 million more shares, resulting in $10-$12 billion of capital they could raise at will.
The company is also expanding its products, releasing AMC-branded popcorn across thousands of Walmarts and offering an AMC Visa card which offers points to members of the AMC loyalty programs.
Movieguide® previously reported on AMC:
AMC Theatres recently announced Sightline at AMC, a ticket pricing initiative that will change the cost of seats depending on their location in the theater.
“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, executive vice president and CMO at AMC Theatres.
“While every seat at AMC delivers and amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to AMC is a great one,” he added.
Sightline at AMC will include three different pricing options: standard, value and premium.
Standard Sightline will include most seats in the theater. The cost of these seats will be consistent with current ticket pricing at AMC theaters.
Value Sightline will provide moviegoers with a reduced ticket price for less favorable seats, which include “seats in the front row of the auditorium, as well as select ADA seats in each auditorium.” The reduced pricing for these seats will only be available to AMC Stubs members, including the free tier membership.
Preferred Sightline will include the most sought-after seats, such as those in the middle of the auditorium. These seats will be priced at a premium over standard seats. AMC Stubs A-List members will be able to reserve these premium seats at no additional cost.
“Theaters that offer Sightline at AMC are expected to provide a detailed seat map that outlines each seating option during the ticket purchase process online, on the AMC app and at the box office,” Variety reports. “Sightline at AMC is applied to all showtimes that begin after 4 P.M. at participating locations.”
However, the pricing initiative will not apply on Discount Tuesdays, when all tickets are discounted to $5.
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