Hollywood Is Leaving a ‘Giant Pile of Money on The Table’ By Ignoring Conservatives
By Movieguide® Staff
Hollywood is choosing to lose money by ignoring conservatives, Director Amanda Milius tells The Hollywood Reporter.
“If Hollywood is going to make an ideological business decision to not produce content that the majority of America wants to see, I don’t have any problem with that,” Milius said. “Because they’re leaving a giant pile of money on the table, and my company has no problem taking that.”
Indeed, conservative studios and projects are cropping up in states that have more lax coronavirus regulations and better tax breaks like Oklahoma, Arizona and Georgia.
There’s money to be made in appealing to a moral audience, and Movieguide® can prove it.
In an age where box office revenue is plummeting, studios are desperate to squeeze every last dollar. Movieguide® knows the formula is to include more faith and family-friendly elements in these movies.
“Sex doesn’t sell,” Robby Baehr, Movieguide® co-CEO, tells The Epoch Times.
“We do this big Report to The Entertainment Industry every year where we analyze all the films that come out, and we are able to determine what content does better. What we found is that the less sex you put the movie, the more money it makes. The less violence you put in, the more profitable is. We can actually determine how much every f-word is going to cost you at the box office.”
Movieguide® takes the Report to The Entertainment Industry to the major studios and shows them how movies with moral, family and faith elements actually outperform movies loaded with gratuitous content.
“When we started, 82% of movies were R-rated,” Baehr said. “Last year, it was 30%.”
When the average Hollywood movie takes more than $104 million to make, studios scrutinize every scene, and Movieguide® offers input.
“We try to get a scene in there of [someone] praying or going to church or going to the Bible or other things like that where we can insert that in a positive way in the films, and then also just encourage more family content,” Baehr says.
So, yes, Hollywood is losing money by ignoring conservatives. Appealing to families and faith-based audiences generates more ticket sales and merchandising.
The question is, when will mainstream Hollywood take up this offer?